Now, granted, I'm not au fait enough to know the right answer (The Tailor of Gloucester, apparently), but even so I was rather shocked to see two teams of intelligent adults guess at Peter Rabbit (which, as the name suggests, is about, um, a rabbit) and Mrs Tiggy-Winkle (about a hedgehog).
I don't know - professionals nowadays. Tch.
(I bet the students would've got it right...)
*That's fast lane talk for University Challenge - The Professionals. Pass it on.